This program introduces the basic business skills of marketing, accounting, and small business planning. It is uniquely designed to accompany an individual’s previous experience and/or training in other professional fields and supports the transition to small business management or selfemployment ventures.
Advisor / Program Contacts
Upon successful completion of this program, students will be able to:
- Identify and describe key components of a small business marketing campaign.
- Develop and write a basic Small Business Plan.
- Effectively apply principles of accounting to basic business transactions and planning